Adam has more than 15 years of senior commercial and sales leadership experience across SaaS and technology-driven businesses. Most recently, as Managing Director at PayByPhone UK, he delivered exceptional results - achieving revenue growth and an increase in EBIT through effective pricing strategies, contract optimisation, and enterprise customer acquisition. Highly regarded for building and leading high-performing teams, Adam has a strong track record of developing market-leading go-to-market strategies and consistently exceeding sales targets. His work has also been recognised across the industry, including a British Parking Award for community engagement. Adam joins Gul-e at an exciting time and is looking forward to building on the strong progress already underway. He will work closely with local authorities to accelerate the rollout of cross-pavement EV charging and support the UK’s transition to cleaner, more accessible transport solutions.